The history of pet food in Italy

Italian pet food began with the insight of Enrico Morando, who pioneered the market in the early ‘50s. A journey, an idea, the drive to do it before everyone else, and great success.

Discover the Enrico Morando’s story

  • Mangimi Morando & C Sas

    Mangimi Morando & C. S.a.s. launches production of wet pet food in Neive (province of Cuneo), with the brand names Vitto Dog and Vitto Cat.

  • New production facility in Castiglione delle Stiviere

    Opening of the new production facility in Castiglione delle Stiviere, in the province of Mantua.

  • Morando S.p.A. and brands Miocane and Miogatto

    Mangimi Morando & C. S.a.s. becomes Morando S.p.A. and begins exporting its products abroad (to Spain and Former Yugoslavia). Launch of the Miocane and Miogatto brands.

  • New production facility in Andezeno

    Opening of the Andezeno (Turin) production facility for dry food.

  • Wet food production in the Molfetta

    Launch of canned wet food production in the Molfetta (Bari) facility.

  • Brands Migliorcane and Migliorgatto

    Birth of the Migliorcane and Migliorgatto brands.

  • Andezeno

    The Andezeno facility doubles in size.

  • New single-serve product line

    New single-serve product line developed in Molfetta.

  • Launches Migliorgatto I Deliziosi e Migliorcane I Preferiti

    Morando launches the new Migliorgatto I Deliziosi and Migliorcane I Preferiti lines.

  • Restyling

    Restyling of the Professional line packaging.

  • Migliorgatto Sterilized and launches Miocane e Miogatto

    Morando launches Miocane and Miogatto, the super-premium lines for specialists and pharmacies.

  • Italian product of the year: Miocane and Miogatto and Migliorgatto Sterilized

    Miocane and Miogatto and Migliorgatto Sterilized lines voted 2015 Italian product of the year in their category. It has built an automated warehouse in its headquarters in Andezeno with more than 7000 pallet spaces and new packaging lines to create state-of-the-art formats such as pouches.

  • Launch of Migliorcane UNICO and Migliorgatto UNICO

    Classic line packaging restyling; launch of Miocane Monoproteico, Miogatto Patè Supreme, and Miocane Vero Patè; launch of Migliorcane UNICO and Migliorgatto UNICO.

  • Italian product of the year: Migliorcane Unico and Migliorgatto Unico

    Migliorcane UNICO and Migliorgatto UNICO elected 2017 Italian product of the year in their category.

  • Line extension of Migliorcane and Migliorgatto Unico

    Migliorcane UNICO e Migliorgatto UNICO extension line (wet food and dry food).

  • Great novelties

    Morando introduces many great novelties, confirming its position as a front runner in its market.

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