21 stages and 3,500 km during which Morando, alongside the organisers of the Giro d’Italia, will raise awareness around its animal welfare values.
Morando, a historic company from Piedmont, in northern Italy, and Italian pet-food pioneer, has recently signed an important agreement with RCS Sport for official sponsorship of the Giro d’Italia, a prestigious national and international sporting event followed not only by cycling enthusiasts, but by a very broad public. This is an important initiative for Morando, under a new General Manager since September, Giuliano Rombolà, a strategic figure selected from the Morando family to capitalise on the great opportunities for growth and development of the company in the pet-food sector.